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Journal of Nutrition Vol. 27 No. 4 April 1944, pp. 339-346
Copyright © 1944 by American Society for Nutrition
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Studies of the Comparative Nutritive Value of Fats

III. The Effect of Flavor on Food Preference1

Harry J. Deuel, Jr., Eli Movitt and Evelyn Brown

Department of Biochemistry and Nutrition, University of Southern California School of Medicine, Los Angeles

Rats prefer a diet of mineralized, vitamin fortified skimmed milk powder containing butter to one where the fat is corn, cottonseed, olive, peanut or soybean oil, or margarine. The preference is apparently associated with flavor. The animals universally preferred a margarine or peanut oil diet containing 4 parts per million of diacetyl to an unflavored diet, also, this low level in general is preferred to 8, 16 or 24 parts per million of diacetyl. Commercial butter flavor is favored over diacetyl. It is concluded that flavor may play an important role in determining food consumption of diets which are satisfactory from a nutritional standpoint. Although this would not be consistently demonstrated in all animals with flavored and unflavored margarine or peanut oil diets, two-thirds of the rats consistently chose in a ratio of 4 to 1 the flavored diet while no preference was evident in the remaining animals between the two diets. In no case was there a consistent preference for the unflavored diet.


1 This work was carried out under a research grant from The Best Foods, Inc. The authors wish to acknowledge the helpful advice of Prof. Anton J. Carlson of the University of Chicago, of Prof. Arthur W. Thomas of Columbia University and of Dr. H. W. Vahlteich of The Best Foods, Inc. during the course of the experiments.

Manuscript received 18 October 1943.





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